Dobrobut Updates Its Brand for the 25th Anniversary

The Dobrobut medical network has announced a brand update to mark the company’s 25th anniversary.

Over a quarter of a century, Dobrobut has grown from an emergency care service into a large medical network. Today, it includes nearly 80 medical specialties, 20 medical centers in Kyiv and the region, dentistry, its own laboratory, a pharmacy chain, clinical research, a higher medical education institution — Dobrobut Academy, and the Dobrobut Foundation charitable fund. The network employs 3,500 specialists. Every year, more than 320,000 people trust the network with their health. In the past year alone, Dobrobut surgeons performed more than 16,000 operations.

The new identity reflects the evolution of the network and its approach to medicine, where the person — their life and needs — is at the center.

The new brand concept is built around the symbol of the heart. It is a metaphor for medicine that works for human life, combining care and humanity with high-quality medical solutions.

Visually, this idea is embodied in the image of a “person in the heart” — a graphic element that emphasizes that the patient is at the center of all processes, from doctors’ work to the organization of services and technologies. At the same time, the person in the heart also represents a medical professional who works every day to save lives.

The identity update aims to make the brand more cohesive and recognizable across all patient touchpoints. The rebranding will cover medical centers, navigation, digital services, and the mobile app, and will be implemented gradually.

“We are evolving together with the needs of patients and the healthcare system. Updating the brand is not only about visual changes, but about a more accurate reflection of our approach: medicine should be clear, humane, and at the same time high-quality and modern. It is important for us that at every point of interaction people feel support and care. Our goal is to become a national player while preserving what we have built over 25 years: trust, quality, and humanity,” said Kateryna Sakharnova, Marketing Director of the Dobrobut medical network.